If you’re in the roofing business, you know how important it is to keep those leads coming in. After all, roofs don’t replace themselves, and homeowners are always looking for reliable professionals to get the job done. But with 2025 already here, the game has changed. Let’s dive into five proven strategies to help you generate roofing leads and keep your business thriving.
1. Optimize Your Online Presence
Let’s face it—most homeowners start their search for a roofer online. If your business isn’t easy to find, you’re missing out on a ton of potential leads. Here’s how to make sure you’re front and center:
Invest in Local SEO
Make sure your website is optimized for local searches. Include keywords like “roofing contractor in [Your City]” and claim your Google My Business profile. This helps you show up in local search results and on Google Maps.
Get Reviews from Happy Customers
Encourage satisfied clients to leave reviews on Google, Yelp, or other platforms. Positive reviews build trust and make you stand out from the competition.
Pro Tip: Aim for at least 10-15 reviews a month, with a 4.5-star rating or higher. It’s a sweet spot that builds credibility.
Cost Consideration
Hiring an SEO expert can cost anywhere from $500 to $2,000 per month, but the return on investment is worth it when your phone starts ringing off the hook. In a best case scenario, hire an in-house content manager that is highly versed in SEO to write your content. That’s where we can help, we can train or help you recruit the right person for your business.
2. Leverage Social Media Marketing
Social media isn’t just for sharing vacation photos—it’s a goldmine for roofing leads. Platforms like Facebook, Instagram, and even TikTok can help you connect with homeowners in your area.
Show Off Your Work
Post before-and-after photos of your projects. Homeowners love seeing transformations, and it’s a great way to showcase your skills.
Run Targeted Ads
Use Facebook and Instagram ads to target homeowners in your service area. You can even narrow it down to people who recently searched for roofing services.
Pro Tip: Allocate a budget of $500-$1,000 per month for social media ads to see significant results. It’s helpful to either know quite a bit on how ads work, or to hire someone in-house to handle this. Worst case is you have to hire a 3rd party agency, but beware, many agencies take advantage of the fact you don’t really know much about it and may not offer the highest level of service or quality of ads tailored to generate new leads. While traffic to your website from ads is great, it doesn’t mean anything if that traffic doesn’t convert to an inspection.
3. Build Relationships in Your Community
Sometimes, the best leads come from good old-fashioned networking. Building relationships in your community can lead to referrals and long-term clients.
Attend Local Events
Set up a booth at home improvement expos or sponsor a local event. It’s a great way to meet potential clients face-to-face.
Partner with Other Businesses
Team up with real estate agents, home inspectors, or insurance agents. They can refer clients to you when roofing issues come up.
Cost Consideration
Event sponsorships can range from $200 to $5,000, depending on the size of the event. It’s a small price to pay for the exposure you’ll get.
4. Use Technology to Your Advantage
In 2025, technology is your best friend. From lead management to customer communication, the right tools can make a world of difference.
Invest in a CRM (if you’re not already using one)
A Customer Relationship Management (CRM) system helps you track leads, follow up with potential clients, and stay organized. Popular options include AccuLynx, RoofR and JobNimbus.
Automate Your Marketing
Use email marketing tools to send follow-ups, promotions, or reminders to your leads. Automation saves time and keeps you top of mind.
Pro Tip: Many CRM tools offer free trials, so you can test them out before committing to a monthly fee of $50-$300.
5. Offer Financing Options
Roofing projects can be expensive, and not every homeowner has the cash on hand. Offering financing options can make your services more accessible and attract more leads.
Partner with Financing Companies
Work with companies like GreenSky, Service Finance, or Hearth to provide financing solutions for your clients. It’s a win-win: they get a new roof, and you get the job.
Highlight Financing in Your Marketing
Make sure to mention your financing options in your ads, on your website, and during consultations. It’s a great selling point.
Cost Consideration
Most financing companies charge a small fee per transaction, but the increased business you’ll gain makes it worthwhile. There are plenty of no-fee financing options out there as well. Stay tuned to our blog for a review of all of them.
Conclusion: Let’s Get Those Leads Rolling!
There you have it—five proven strategies to generate roofing leads in 2025. Whether you’re optimizing your online presence, leveraging social media, or building community relationships, these tips will help you stay ahead of the competition. Remember, the key is to be proactive and consistent.
Have you tried any of these strategies? Or do you have a go-to method for generating leads? Let’s chat in the comments below—I’d love to hear your thoughts! If you’re starting to feel overwhelmed, lets chat, I’d be happy to give you some tips or pointers to get started. Just fill out our contact form below.
